About Us

Modern linguistics has reshaped the way we think about languages. In 1957, linguist Noam Chomsky published a groundbreaking book called ‘Syntactic Structures’. It proposed a novel idea: all human beings may be born with an innate understanding of how language works. We can acquire language because we’re genetically encoded with a universal grammar and a basic understanding of how communication is structured.

Chomsky and other linguists have maintained that all languages contain similar elements. All languages, for example, break down into similar categories of words: nouns, verbs, and adjectives, to name three.

Another shared characteristic of language is recursion. With rare exceptions, all languages use structures that repeat themselves, allowing us to expand those structures almost infinitely. Chomsky and others have argued that because almost all languages share these characteristics despite their other variations, we may be born pre-programmed with a universal grammar.

We used this understanding to develop a more natural, immersive approach to language learning that mimics the way we acquire our first languages, rather than memorizing grammatical rules and vocabulary lists. Focusing on the structural differences between English and Arabic, we were able to convey a sense of grammatical understanding through our courses without having to use any complex grammatical terms.

Our method not only works but it allows students to gain a functional use of the Arabic language in only three months. The lessons are only twenty-minutes long, which helps students retain the information without needing to review and maintain consistency over the learning period.